The initial bottle design was taken from a Colonial American era apothecary jar and was executed in heavy pottery, reminiscent of Early American Colonial dishware.  The nautical theme was also inspired by Early Americana since shipping was a mainstay of Colonial American life. 

Working from this basic design, the Hull Pottery Company in Crooksville, Ohio, developed a number of wooden and pottery prototypes for product bottles.  You can see from the pictures of these samples, executed in the mid-1930s, how the design and graphics evolved.  These early bottles are stored in the archives of Procter & Gamble's home office in Cincinnati, Ohio.

The original bottles introduced in 1938 were made from pottery to give a Colonial America feel.  The nautical theme incorporating slipper ships from that era were all part of the design.  These bottles held After Shave, Cologne and Talcum Powder. 

These original bottles had a tin shroud and pintle with a cork stopper.  Because of the variations in bottle opening shape and diameter, the cork stoppers had a tendency to leak.  The tops to these bottles were placed by hand and seated and sealed by machine.

  In the late 1940s, market demand soon outgrew the capacity of the Hull Pottery Company.  To meet their needs, Shulton engaged the Wheaton Glass Company to produce a proprietary "pottery glass" that had a creamy translucence similar to the original pottery.  "Modern" manufacturing processes were able to deliver consistent bottles and eliminated the leakage problems. 

 By the 1950s the tin and cork stopper assemblies were replaced with an aluminum shroud with a polyethylene stopper and a polypropylene pintle.

Burley Gift Set 1960s

Fresh Scent 1980s

Old Spice 1990s
By the late 1960s Shulton was introducing new and different fragrances.  These new products called for new packaging.  A few shown here are Burley, Fresh Scent and a Limited Edition After Shave.  These bottles were sold in  a frosted  or textured glass bottle

One more packaging innovation that accelerated after the brand was purchased by American Cyanamid in 1972 was the use of the bottle itself to create something new and different. These bottles maintained a nautical theme but incorporated a wide variety of imagery and novelty items.  A sample is shown here; for a more complete list go to the Novelty Bottle page.