First Hull Pottery Mug 1938
Hull Pottery Bottles circa 1938

One of the hallmarks of Shulton packaging has been its innovative use of materials and functionality.  To recreate the Colonial America feeling in the original packaging Shulton partnered with The Hill Pottery Company in Crooksville, Ohio.  The look and feel was intentionally rustic and served the company well for 2 or 3 years. 


Wheaton Glass Mug circa 1948

Wheaton Bottles circa 1948

The demand for product grew so quickly that Shulton was forced to replace the pottery mugs and bottles with a similar looking pottery glass developed for Shulton by the Wheaton Glass Company in Millville, New Jersey.  The change was made for two reasons: production capacity and more importantly, uniformity of product.  The original pottery bottles had slightly irregular neck openings, and the cork stoppers used to seal them were notorious leakers.  The glass bottles made by Wheaton were consistency shaped, and a new melamine plastic stopper securely sealed the bottle while being impervious to the alcohols in the after shave and cologne. (See Bottles in this section for more details.)

Metal and Tin

Shave Cream circa 1946

Smooth Shave circa 1954

Shave Cream circa 1981

Talcum Shaker circs 1854 

Ship Shape Hair Spray circa 1969

Cologne Deodorant circa 1965

Metal packaging appeared right after World War II in the form of lead-based tubes for shave cream and an early deodorant cream..  Around 1954 the first steel aerosol cans were sold containing Smooth Shave cream.  From then on many products were sold in aerosol cans including hair sprays and deodorants.  The first Talcum Shaker appeared in 1954 and lasted until 1960 when they were replaced by plastic.


Hair Groom Tonic 1956

Spray Deodorant 1963

Travel Set 1964

Stick Deodorant 1963

Deodorant Powder 1973

Preelectric Lotion 1981

 Around 1956 Shulton introduced its first plastic containers for hair groom tonic and shampoo. From then on many products made the conversion from glass: travel bottles, deodorant sticks, lotions and talcum powder to name a few.  Even though plastic material became very common for many products, the shaving mugs, and bottles of  cologne and aftershave  continued to be sold in the pottery glass.

Styrofoam and Plastic Film

Old Spice Sea Chest 1969

Old Spice Cask (England) circa 1970

Burley Cask (England) circa 1970

Styrofoam Packaging circa 1970

Lime Sea Chest 1969

Sea Chest 1973

In the late 1960s Styrofoam appeared in many forms as part of Old Spice packaging.  Here are a few examples showing its versatility as a moldable product, creating sea chests and casks to hold product.  In a simpler form, Styrofoam replaced cardboard for a while as the outer package for a variety of bottles and other items.

Binoculars 1973 

Ship Lanterns 1973
Ship Decanter 1973 

Telescope decanters 1973 

Plastic film packaging was also used starting in the early 1970s.  Above are some examples showing the product on a molded plastic base with a clear film shroud.

Porthole Gift Set 1973 

Lantern Set 1973 
Burley Coin Bank circa 1973
Moldable plastic packaging also allowed for creative packing concepts such the ones shown above.